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Automated Bidding System for Interactive Ads
In this project, we wanted to create a new type of interactive ads.
The major problem for advertisers today is the inability to choose in real time their audience.
In this project we aimed to answer this problem. We want to show a fitting ad to specific
viewer based on the viewer’s profile. So with our system, advertisers are able to bid on their
chosen viewer’s profile.
So in order to apply so, we build our automated bidding system for interactive ads. Our
system contains four modules.
Gil Stein
Advisor: Mr. Yerry Soffer
Software Engineering
The system is built cloud-ready. It got all the configuration for easy deployment on a cloud
and can work on Windows as well as on Linux.
The system is easy to deploy and only require a connection between the two modules.
With the system satatistics server, you’ll get all your business intelligence that you need in one
place.
Friendly user interface that allows the advertiser to specifically choose their viewer’s profile.
Advertising at a different level of exposure
No more wasting money on guest hunting
Your budget, your audience
Most relevant ad for viewer’s profile
The only system that knows in real-time who’s the audience