40-41 / 568
Auto Slogan Generator
Main Objectives:
• Gathering and analyzing information using Watson services.
-Extract keywords from product description:
-Search and retrieve article containing product keywords to train the application with
new words:
• Creating slogan by NLP rules that I determine (a grammar and lexicon).
Build a slogan structure where each position contains POS and dependencies:
Arel Avishai Gruzinger
Advisor: Nava Shaked
Software Engineering
The application implements Genetic Algorithm that is responsible for the creativity of the
slogan
:
In the advertising business creating slogans is one of the
most important issue to advance a product in the market and
create a "buzz“. This application will imitate the way
copywriter thinks and generate original, creative slogans for
products according to product name and description was
chosen by the user.
Product description screen: allows the user to
describe the product, name and description for
generating new creative slogans.
Processing screen: This screen shows the progress
of the system and at what phase it is located.
Result screen: the screen shows the best 10
generated slogans. Foe each one the user can
see its total score, total score components in a
pie chart and rate it.
Auto Slogan Generator